TED Conferences: Visual Identity and Environmental Graphics
TED’s Brand Creative team works in collaboration with other internal teams and external vendors to create beautiful environmental graphics for every event. As a designer, I’ve poured over site maps and images and worked with my team to create environmental graphics that feel considered and natural in each of the diverse conference venues where TED events are held. I’ve worked on intial conception and planning as well as the nitty gritty details of production design.
TED Next
TED hired a freelance design studio to create a fresh identity for TED Next, a new conference initiative focused around technology. I used the expressive logo and TED’s core brand colors to create environmental graphics and signage for the conference in Atlanta in October 2024.
Role: Designer
Team: Peter Zweifel, Mike Femia, Casey Walter, Elizabeth Zeeuw
TED 2023
For T23, Nancy Hu, a designer on TED’s Brand Creative Team, created a beautiful set of illustrations that we used for the conference’s visual identity. I worked with my team to finesse the identity and then helped to implement the visual elements into the environmental graphics.
Role: Designer
Team: Peter Zweifel, Mike Femia, Casey Walter, Nancy Hu, Elizabeth Zeeuw
TED Countdown Summit
Countdown, TED’s climate initiative, held a summit event in Detroit in 2023. Our team worked with Detroit based illustrator, Kristen Uroda, to create a set of beautiful illustrations that I then implemented into the environmental graphics along with the core Countdown branding.
Role: Designer
Illustrator: Kristen Uroda
Team: Peter Zweifel, Mike Femia, Casey Walter
TED 2022
Similar to T23, I worked with my team to create the brand identity for T22, A New Era. And then helped to integrate the illustration system we landed on into the environmental graphics and program guide spreads.
Role: Designer
Illustrator: Nancy Hu
Team: Peter Zweifel, Mike Femia, Casey Walter, Nancy Hu, Elizabeth Zeeuw
